YouTube / #NichtEgal «Labels»

How fast do we put people in drawers? For the campaign #NichtEgal from YouTube Germany, we produced a 6-minute 360° film with portraits of different people.

For the third film in the three-part #NichtEgal campaign series for YouTube Deutschland, we conceived and realized a film carousel together with director Pia Hellenthal.

This 360° film gives viewers an intimate insight into the world of the various protagonists. The production shows that refugees are not just “refugees”, but people with a history, character, desires and talents.

If one listens to the personal stories of the individual people, it quickly becomes clear how quickly we form an opinion about other people and prematurely shears others over the same ridge.

The production was realized in cooperation with VICE Germany.

Year

2016

Client

YouTube Germany, Hamburg

Idea

Kevin Schmutzler

Direction

Pia Hellenthal

Executive Producer

Richard Böhringer

Sound

Alexander T. Faehndrich (TERTIUS sounds)