SRF / VR Experience Digital Day

Become a weatherman yourself with Virtual Reality: For Swiss Radio and Television SRF, we realized a virtual test of courage in cooperation with Vision11.

On the Swiss Digital Day, more than 40 companies presented the latest trends in digitization at various Swiss railway stations. The Swiss Radio and Television SRF wanted to amaze visitors with an interactive, innovative application.

For the virtual test of courage, the SRF Meteo roof was reconstructed as a 3D model. Step by step, visitors were able to move forward in the virtual world with virtual reality glasses on their heads and step far beyond the edge of the building on a footbridge.

Because they could feel the virtual plank and the gusts of wind haptically, the illusion was perfect and the experience very real. For the spectators at the stand, the weather in the virtual world could be influenced by a button.

The response of the visitors was even so positive that the project was further expanded and used again on Digital Day 2018.

Year

2017

Client

Swiss Radio and Television SRF, Zurich

Realization

Lukas von Niederhäusern (Vision11)

Sound

Bernhard Michel (klang&bild)