For the 360° report in the Hotel Baur au Lac, we were allowed to open doors that would otherwise remain closed to the general public.
For one week the «Tages-Anzeiger» in the series «Im Huus» together with CONCEPT360 looked behind the scenes of the Baur au Lac: A 5-star hotel that has been one of Zurich’s most beautiful hotels for 170 years.
As the producer of the images, which formed the core of the interactive contribution, we got access to the otherwise inaccessible rooms such as the saddlery, laundry or kitchen.
The art was to carry out the shooting in the best quality and the necessary discretion – in keeping with the principle of the noble hotel.
On the interactive map, which can be found on the Tages-Anzeiger website, visitors can discover the smallest details from every angle.
2015
Tagesanzeiger, Zurich
Koni Nordmann
