Mammut / 150 Peaks Project

We accompanied and showed the biggest summit project of all times in a new, razor-sharp way.

For the 150th anniversary, the mountaineering supplier Mammut wanted to go high. With 150 rope teams, 150 high-alpine mountain peaks were climbed. One of the highlights was the Anniversary Basecamp with 150 expedition tents on the Jungfrau Plateau.

We also documented the creation of Robert Bösch’s key visual image at 360°. When 150 people with one and the same bright red equipment position themselves on an eternal snow field to a world map, there is an incredible picture. Especially when you can zoom in to the smallest detail using the gigapixel image.

In a high alpine outdoor shooting, numerous safety aspects have to be considered. Such an expedition with so many participants has to be highly efficient and the producer has to find the most beautiful light within a short time.

Our pictures from this unique campaign are so razor-sharp that they were subsequently used for a large-scale room installation at Mammut in the conference room.