How can the history, technical features and design of the new collection be experienced in a spectacular and innovative way? Mammut was looking for a very special way to inspire international dealers and end consumers with the new Eiger Extreme collection.

In order to convey the qualities of the new collection in a credible and authentic way, CONCEPT360 was commissioned to produce unique 360° images. The experience provided the necessary wow factor at exclusive dealer events as well as on the sales floor and immersed the international clientele in Mammut’s world of images.

We accompanied the athletes of the Mammut Pro Team for several days on the mountain: speed alpinist Dani Arnold on the summit ridge of the Eiger, extreme climber David Lama on the Pilz in the Eiger North Face or Caro North and Stephan Siegrist on an expedition. The spectacular outdoor shots were supplemented with technically equally demanding 360° aerial shots from the helicopter.

The high alpine conditions on the Eiger were challenging and not always easy.

To give the audience a comprehensive all-around insight into the history of the new collection, we also travelled to the origins of the collection for additional 360° shots.

With this production, we were able to support Mammut in all phases of the sales process: After being presented at around 30 dealer events throughout Europe, the new Eiger Extreme collection was successfully promoted in selected stores, at outdoor trade fairs and on social media.

The fascinating 360° film was produced in five languages (German, English, Chinese, Japanese and Korean) and in cooperation with the agency Heye.