AXA Versicherung wanted to sensitise its customers to the topic of fires at Christmas time and commissioned us again with a 360° film that involved the viewers to the highest degree: A fire first captures the Christmas tree and then the entire living room.

In order to film a complete fire in the middle of the action, the cameras had to be installed so that they could withstand the heat of the fire for as long as possible. For this purpose, we designed a special mount that could withstand the high temperatures for as long as possible.

All memory cards, but not all cameras survived. Despite the insulation material, the housings melted so that they had to be sawn open to get to the memory card.

The 360° film was used for the Christmas online campaign on AXA’s social media channels.