Mammut / #project360 Touring Platform

The athletes of the Mammut Pro Team documented their ascents of the most spectacular climbing routes in the world at 360°.

After the success of #project360 in the north face of the Eiger, Mammut wanted to move on vertically. Eiger, Matterhorn, El Capitan, ice climbing, Elbrus, Luzzone dam – these were only some of the tours we were allowed to document for Mammut until January 2016 in 360°.

As the technical director of the project, we were able to prove our many years of experience in the field of outdoor shooting. After the special rucksack system had proved to be usable even at the lowest temperatures during the first #project360, it was used for further expeditions with the Mammut Pro Team.

The spectacular pictures with the exclusive perspectives make a very special brand experience possible for the viewers: The viewers can accompany the alpinists on their expedition. And all this without any risk. Even non-mountaineers could enjoy the view from over 40 routes.

The high-quality 360° images were again used for Mammut’s online campaign, as well as at trade fairs and in Mammut stores worldwide.

Year

2015/2016

Client

Mammut Sports Group, Seon

Agency

Heye Grid, Munich