swissinfo.ch / Matterhorn

For swissinfo.ch we developed a new form of storytelling for the most famous summit in Switzerland.

swissinfo.ch wanted to make the Matterhorn, with its history and magnificent views, accessible to consumers from the comfort of their own homes.

We worked together with the people who know the mountain best: mountain guides, mountaineers and direct descendants of the first climbers. With the input of all these people, we created a new form of storytelling: an exciting mix of photographs, videos and interactive elements.

The viewers can look around freely within the scenes and experience the breathtaking panorama on the summit as if they were there.

The application can be started on the computer, tablet or smartphone.

Year

2015

Client

swissinfo.ch, Berne

Editorial staff

Jo Fahy