One project

What a presentation achieves

• A first viewing from afar.

  Prospective buyers form an impression of location, sequence of rooms and view in advance. This does not replace the viewing on site, but it can make it more targeted.

• Light and materials as in an architectural photograph.

  Each viewpoint is photographed at the right time of day and in the light of the place, supplemented where necessary. The point is the composition of the image, not the measurement of the rooms.

• A guided sequence.

  The tour follows the route of a personal viewing, from the entrance out onto the terrace. Stops add what cannot be seen in the image.

• Inside and outside as one space.

  Stand at the window and turn around: living space, terrace and view appear together, on request in winter and in summer from the same viewpoint.

• Discretion.

  Only what the sellers approve is shown, and only to those the agent invites.

• The location from above.

  An aerial panorama shows at a glance how a house sits on the slope, which way the terrace faces and how close the lake, village or ski run are. It is shot with consideration for the neighbourhood, and here too only what the sellers approve is shown.

More work

• Knies Kinderzoo / Zauberhut

  An event venue, shown in the tour in three seating layouts so that organisers can view it in advance.

• Giardina / Tour

  Panoramic images of show gardens at Messe Zürich, empty of people and fully lit.

Formats

• virtual tour

  the guided viewing through rooms, terrace and view, with restricted access.

• Gigapixel panorama

  the view as a zoomable image and as a wall in the sales suite that prospective buyers step up close to.

How it works

1. 01 Discussion: property, sellers, who should see the images.

2. 02 Approvals: consent of the owners; for architecture that qualifies as a work of authorship, the consent of the rights holders, usually the architecture practice.

3. 03 Shoot: viewpoint by viewpoint, in the light of the place, supplemented where necessary.

4. 04 Sequence: route through the property, stops, languages.

5. 05 Delivery: protected link, sales meeting, sales documentation, sales suite.

6. 06 Close: close access, archive as agreed.

Scope

• For standard properties, rental flats and portal listings, specialised providers are the better choice; the studio will name some on request.

• Floor-plan and measurement scans, virtual furnishing and commissions with next-day delivery are not offered.

• People and personal belongings do not appear in the images, and nothing is published without the owners’ consent.

• The images show a property. Price and time to sale are determined by location, property and market.

Questions

• What distinguishes the presentation of a luxury property from a tour on a property portal?

  The presentation leads through the property in a fixed sequence, like a personal viewing, with images photographed at the right time of day. On request, stops explain materials, fittings and view. A tour for a portal shows rooms quickly and completely, often as a scan, and is the right tool for many properties.

• Which properties is this suited to, and when are good photographs enough?

  For properties whose value lies in location, view or architecture, such as chalets in the mountains or houses on a lake. For most properties, good photographs are enough. The presentation is worthwhile where the sequence of rooms makes up the value and prospective buyers are not on site; it is intended for individual properties, not for an entire portfolio.

• How are the owners’ address and privacy protected?

  Access is given only to prospective buyers the agent invites, for a limited period on request. House numbers and names do not appear, nor do people or personal belongings. Where the view gives away the location, which views are shown is decided together. Nothing is published without the owners’ consent.

• How is the work coordinated with the architecture practice and the sales side?

  Before the shoot, so that access, approvals and rights are settled before anything is photographed. The agent determines who sees the images and what they are for; the owners approve what is shown. If the house is a work of authorship, the architecture practice usually holds the copyright. Its consent is obtained beforehand, and its view of the sequence of rooms and the light informs the sequence of the tour. The studio coordinates the shoot and the approvals.

• Where are the images used: in the sales meeting, in the sales documentation, in the sales suite?

  In all three places, each in the appropriate form: on screen in the meeting, as a protected link before the journey, as images in the documentation. In the sales suite of a new build, the view can fill an entire wall. A VR headset is only worthwhile in an accompanied meeting.

• When should the images be taken?

  Ideally before marketing begins, once the property is furnished, and at the time of day when light and view show to best effect. If a property is on the market across several seasons, winter and summer can be photographed from the same viewpoint. How much lead time is needed depends on weather and season and is clarified in the first conversation.

• What happens to the images after the sale?

  Access is closed unless otherwise agreed. Who may use the images afterwards, such as the former owners as a keepsake or the architecture practice for its catalogue of works, is set out in the commission; the new owners are asked beforehand.

Related

• virtual tour
• Gigapixel panorama
• Destination marketing
• Capturing construction
• Sales