Destinations to experience before the journey
Selected viewpoints of Switzerland, in print and digital: for Switzerland Tourism’s 2014 summer campaign.
As part of the campaign, all-round images of seven selected viewpoints were made, for the holiday magazine “MySwitzerland” and for the web: Creux du Van, San Salvatore, Quille du Diable, the Segantini hut, Moléson, Männlichen and Eggishorn.
In the magazine each page showed a section of the view and at once named the way there. The magazine appeared worldwide in 500,000 copies.
A link or QR code led from the page to the whole view, online in every direction.