In the middle of the crowd, on the day of the royal wedding
Up close on Prince William’s wedding day, for the first issue of “the collection”.
On 29 April 2011 the camera stood in the middle of the crowd in London as the city experienced the wedding. A shoot in the royal helicopter was coordinated too.
The interactive magazine tells of the prince, the hope of the British monarchy. All-round images and interactive elements lead right into it.
A few hours after the ceremony the images were ready for the magazine’s update, worldwide in German, English and Chinese. Part of the collaboration with Ringier.