Advertising spaces as passers-by see them
A sales tool for Clear Channel: advertising designs on Zurich’s Bahnhofstrasse, visible before the campaign runs.
Locations on the Bahnhofstrasse and at Paradeplatz were photographed. Designs could be placed into the screens of the display pillars and swapped.
Each design thus stands in the street scene where it would run: at eye level, a few steps from the display, between tram tracks and shop windows.
Each location could be called up online on its own; the images served to sell the advertising spaces.