{"id":2916,"date":"2016-04-01T00:00:55","date_gmt":"2016-04-01T00:00:55","guid":{"rendered":"https:\/\/www.concept360.ch\/axa-one-second-away\/"},"modified":"2019-09-11T13:09:23","modified_gmt":"2019-09-11T13:09:23","slug":"axa-one-second-away","status":"publish","type":"post","link":"https:\/\/www.concept360.ch\/en\/axa-one-second-away\/","title":{"rendered":"AXA \/ \u00abOne second away\u00bb"},"content":{"rendered":"[vc_row][vc_column width=”1\/3″][vc_column_text]AXA, Switzerland’s largest motor insurer, was commissioned to experience a collision and its effects from the driver’s perspective without sitting in the car.<\/p>\n

The spectators experience immediately how a crash attempt of the accident research takes place – and how devastating the effects of a rear-end collision can be. The latter is a central factor in prevention work. For “One second away”, we have therefore included various perspectives to show the impact of a collision in an impressive way.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text]AXA presented its premiere at the crash tests in D\u00fcbendorf and reached a broad audience at least 40 other prevention events. The 360\u00b0 film was also published on AXA’s social media channels.<\/p>\n

The highly emotional appeal of the viewers made the video an effective instrument of the prevention campaign, which was also awarded the Ottocar Award at the IAA in Frankfurt.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ el_class=”credits”][vc_column_text]\n

Year<\/h3>\n

2016<\/p>\n

Client<\/h3>\n

AXA, Winterthur<\/p>\n

Drone<\/h3>\n

Florian Lotter (AeroPicture)<\/a><\/p>\n

Sound<\/h3>\n

Bernhard Michel (klang&bild)<\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”1\/3″][vc_column_text]AXA, Switzerland’s largest motor insurer, was commissioned to experience a collision and its effects from the driver’s perspective without sitting in the car. The spectators experience immediately how a crash attempt of the accident research takes place – and how devastating the effects of a rear-end collision can be. The latter is a central…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,48],"tags":[95,96,97,98,99],"class_list":["post-2916","post","type-post","status-publish","format-standard","hentry","category-highlight-en","category-corporate-en","tag-95","tag-96","tag-97","tag-98","tag-99"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.concept360.ch\/en\/wp-json\/wp\/v2\/posts\/2916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.concept360.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.concept360.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.concept360.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.concept360.ch\/en\/wp-json\/wp\/v2\/comments?post=2916"}],"version-history":[{"count":1,"href":"https:\/\/www.concept360.ch\/en\/wp-json\/wp\/v2\/posts\/2916\/revisions"}],"predecessor-version":[{"id":3369,"href":"https:\/\/www.concept360.ch\/en\/wp-json\/wp\/v2\/posts\/2916\/revisions\/3369"}],"wp:attachment":[{"href":"https:\/\/www.concept360.ch\/en\/wp-json\/wp\/v2\/media?parent=2916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.concept360.ch\/en\/wp-json\/wp\/v2\/categories?post=2916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.concept360.ch\/en\/wp-json\/wp\/v2\/tags?post=2916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}