{"id":1602,"date":"2016-10-01T00:00:05","date_gmt":"2016-10-01T00:00:05","guid":{"rendered":"https:\/\/v2018.concept360.ch\/?p=1602"},"modified":"2018-12-20T14:12:07","modified_gmt":"2018-12-20T14:12:07","slug":"mammut-eiger-extreme-vr","status":"publish","type":"post","link":"https:\/\/www.concept360.ch\/de\/mammut-eiger-extreme-vr\/","title":{"rendered":"Mammut \/ Eiger Extreme VR"},"content":{"rendered":"[vc_row][vc_column width=&#8220;1\/3&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Wie lassen sich Geschichte, technische Features und Design der neuen Kollektion auf eine spektakul\u00e4re und innovative Art erlebbar machen? Mammut suchte einen ganz speziellen Weg, um die internationalen H\u00e4ndler und Endkonsumenten von der neuen Eiger Extreme Kollektion zu begeistern.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um die Qualit\u00e4ten der neuen Kollektion glaubhaft und authentisch zu vermitteln, wurde CONCEPT360 darum beauftragt, einzigartige 360\u00b0 Aufnahmen zu produzieren. Das Erlebnis lieferte an exklusiven H\u00e4ndlerevents wie auch auf der Verkaufsfl\u00e4che den n\u00f6tigen Wow-Faktor und liess die internationale Kundschaft in die Bilderwelt von Mammut eintauchen. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wir begleiteten die Athleten des Mammut Pro Teams dazu mehrere Tage am Berg: Speed-Alpinist Dani Arnold am Gipfelgrat des Eigers, Extrem-Kletterer David Lama am Pilz in der Eigernordwand oder Caro North und Stephan Siegrist auf Expedition. Die spektakul\u00e4ren Outdooraufnahmen wurden mit technisch ebenso anspruchsvollen 360\u00b0 Luftaufnahmen aus dem Hubschrauber erg\u00e4nzt.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/3&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Die hochalpinen Bedingungen am Eiger waren herausfordernd und nicht immer einfach. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Damit die Zuschauer einen umfassenden Rundum-Einblick in die Entstehungsgeschichte der neuen Kollektion erhalten, reisten wir zudem f\u00fcr erg\u00e4nzende 360\u00b0 Aufnahmen zu den Entstehungsorten der Kollektion. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mit dieser Produktion konnten wir Mammut in allen Phasen des Verkaufsprozesses unterst\u00fctzen: Nach der Vorstellung an rund 30 H\u00e4ndlerevents in ganz Europa wurde die neue Eiger Extreme Kollektion in ausgew\u00e4hlten Stores, an Outdoor-Messen sowie auf Social Media erfolgreich beworben.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Der faszinierende 360\u00b0 Film wurde in f\u00fcnf Sprachen (Deutsch, Englisch, Chinesisch, Japanisch und Koreanisch) und in Zusammenarbeit mit der <a href=\"http:\/\/www.heye.de\">Agentur Heye<\/a>\u00a0realisiert.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/3&#8243; el_class=&#8220;credits&#8220;][vc_column_text]\n<h3>Jahr<\/h3>\n<p>2016<\/p>\n<h3>Kunde<\/h3>\n<p>Mammut Sports Group, Seon<\/p>\n<h3>Agentur<\/h3>\n<p><a href=\"http:\/\/www.heye.de\">Heye, M\u00fcnchen<\/a><\/p>\n<h3>Ton<\/h3>\n<p><a href=\"http:\/\/www.klangundbild.ch\">Bernhard Michel (klang&amp;bild)<\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8220;1\/3&#8243;][vc_column_text]Wie lassen sich Geschichte, technische Features und Design der neuen Kollektion auf eine spektakul\u00e4re und innovative Art erlebbar machen? Mammut suchte einen ganz speziellen Weg, um die internationalen H\u00e4ndler und Endkonsumenten von der neuen Eiger Extreme Kollektion zu begeistern. Um die Qualit\u00e4ten der neuen Kollektion glaubhaft und authentisch zu vermitteln, wurde CONCEPT360 darum beauftragt,&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,35],"tags":[57,44,45],"class_list":["post-1602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlight","category-corporate","tag-konzeption","tag-kamera","tag-post-produktion"],"acf":{"photo_gallery":{"project_images":[[{"id":1616,"title":"mam1610_showcase_galerie_05","caption":"","full_image_url":"https:\/\/www.concept360.ch\/wp-content\/uploads\/2018\/10\/mam1610_showcase_galerie_05.jpg","thumbnail_image_url":"https:\/\/www.concept360.ch\/wp-content\/uploads\/2018\/10\/mam1610_showcase_galerie_05-150x150.jpg","large_srcset":"https:\/\/www.concept360.ch\/wp-content\/uploads\/2018\/10\/mam1610_showcase_galerie_05-1024x576.jpg 1024w, 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