{"id":1158,"date":"2016-04-01T00:00:55","date_gmt":"2016-04-01T00:00:55","guid":{"rendered":"https:\/\/v2018.concept360.ch\/?p=1158"},"modified":"2018-12-20T14:13:09","modified_gmt":"2018-12-20T14:13:09","slug":"axa-one-second-away","status":"publish","type":"post","link":"https:\/\/www.concept360.ch\/de\/axa-one-second-away\/","title":{"rendered":"AXA \/ \u00abOne second away\u00bb"},"content":{"rendered":"[vc_row][vc_column width=“1\/3″][vc_column_text]Eine Auffahrkollision und ihre Auswirkungen aus der Perspektive des Fahrers zu erleben, ohne selbst im Auto zu sitzen; so lautete der Auftrag der AXA, dem gr\u00f6ssten Motorfahrzeug-Versicherer der Schweiz.<\/span><\/p>\n

Die Zuschauer erleben unmittelbar mit wie ein Crashversuch der Unfallforschung abl\u00e4uft \u2013 und wie verheerend die Auswirkungen eines Auffahrunfalls sein k\u00f6nnen.\u00a0Letzteres ist ein zentraler Faktor in der Pr\u00e4ventionsarbeit. F\u00fcr \u00abOne\u00a0second away\u00bb haben wir darum verschiedene Perspektiven aufgenommen,\u00a0<\/span>um die Wucht eines Aufpralls auf eindr\u00fcckliche Weise zu zeigen.<\/span>[\/vc_column_text][\/vc_column][vc_column width=“1\/3″][vc_column_text]Die AXA pr\u00e4sentierte an den Crashtests in D\u00fcbendorf die Premiere und erreichte an mindestens 40 weiteren Pr\u00e4ventionsevents einen breiten Personenkreis. <\/span>Desweiteren wurde der 360\u00b0 Film auf den Social Media Kan\u00e4len von AXA publiziert. <\/span><\/p>\n

Die h\u00f6chst emotionale Ansprache der Betrachter machte das Video zu einem effektiven Instrument der Pr\u00e4ventionskampagne, welche zudem mit dem Ottocar Award an der IAA in Frankfurt ausgezeichnet wurde.\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column width=“1\/3″ el_class=“credits“][vc_column_text]\n

Jahr<\/h3>\n

2016<\/p>\n

Kunde<\/h3>\n

AXA, Winterthur<\/p>\n

Drohne<\/h3>\n

Florian Lotter (AeroPicture)<\/a><\/p>\n

Ton<\/h3>\n

Bernhard Michel (klang&bild)<\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=“1\/3″][vc_column_text]Eine Auffahrkollision und ihre Auswirkungen aus der Perspektive des Fahrers zu erleben, ohne selbst im Auto zu sitzen; so lautete der Auftrag der AXA, dem gr\u00f6ssten Motorfahrzeug-Versicherer der Schweiz. Die Zuschauer erleben unmittelbar mit wie ein Crashversuch der Unfallforschung abl\u00e4uft \u2013 und wie verheerend die Auswirkungen eines Auffahrunfalls sein k\u00f6nnen.\u00a0Letzteres ist ein zentraler Faktor…<\/p>\n","protected":false},"author":2,"featured_media":1159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,35],"tags":[46,57,47,44,45],"class_list":["post-1158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlight","category-corporate","tag-projektleitung","tag-konzeption","tag-regie","tag-kamera","tag-post-produktion"],"acf":{"photo_gallery":{"project_images":[[{"id":1163,"title":"axa1604_showcase_galerie_01","caption":"","full_image_url":"https:\/\/www.concept360.ch\/wp-content\/uploads\/2018\/10\/axa1604_showcase_galerie_01.jpg","thumbnail_image_url":"https:\/\/www.concept360.ch\/wp-content\/uploads\/2018\/10\/axa1604_showcase_galerie_01-150x150.jpg","large_srcset":"https:\/\/www.concept360.ch\/wp-content\/uploads\/2018\/10\/axa1604_showcase_galerie_01-1024x576.jpg 1024w, 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